Abstract
Auctions for allocating resources and determining prices have become widely applied for services over the Internet, Cloud Computing, and Internet of Things in recent years. Very often, such auctions are conducted multiple times. A widely applied situation is for selling clicks on advertisements associated Internet and mobile services. Such repeated auctions may be expected to gradually reveal participants’ true value distributions, with which, it eventually would result in a possibility to fully apply the celebrated Myerson’s optimal auction to extract the maximum revenue among all truthful protocols. There is however a subtlety in the above reasoning as we are facing a problem of exploration and exploitation consisting of a task of learning the distribution and a task of applying the learned knowledge for revenue maximization. In this work, we make the first step effort to understand what economic settings would make this double task possible exactly or approximately. The question opens up greater challenges in the wider areas where auctions are conducted repeatedly with a possibility of improved revenue in the dynamic process, such as in auctioning cloud resource.