Abstract
Social media platforms have become a popular source of news and information for a large segment of society. Users can receive information, share digital content, or attend to online publishers for the latest news. However, the recent proliferation of misinformation has affected people’s perception of the veracity of online information and, in turn, their social behavior. In this environment of real and false information, I studied two aspects of user behavior through the lens of persuasion: (1) sharing online news, and (2) consumer choice of news media. In this talk, I will present my game-theoretic models and share theoretical insights into these two user behaviors.